Internet
is creating a borderless world. The borderless growth maintain the more then
emotionally and quickly connection on the world. In this time Internet
economy is a global economy in overall world. It requires co-ordination
between countries to take advantage of the large opportunities on a global
scale. Developing countries are increasingly challenging the traditionally
developed nations. The innovation of the Internet has major impact from both
technology and business point of view. With the rising trend of Internet use,
it is important to ensure that the environment that is being created allows
for the strengthening of long term relationship with customers. The number of
companies and countries all over the world are using E-Marketing. If India
could not meet this challenge, it will suffer the market globalization. It is
therefore imperative to understand the structural changes taking place in
market and also the long term impact of the changes due to online buying
especially to understand the reasons/causes influencing the customers to buy
online. Dr. Pushpa Suryavanshi | Prof. Qumar Izhar "Growth of Online
Marketing: A Special Case study of India" Published in International
Journal of Trend in Scientific Research and Development (ijtsrd), ISSN:
2456-6470, Volume-2 | Issue-2 , February 2018, URL:
http://www.ijtsrd.com/papers/ijtsrd8356.pdf
Article URL:
http://www.ijtsrd.com/management/other/8356/growth-of-online-marketing-a-special-case-study-of-india/dr-pushpa-suryavanshi |
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